Augmented Reality (AR) Market Value To Reach USD 100.24 Billion By 2024 : Grand View Research Inc.
San Francisco, 3 April 2019: The Report Augmented Reality (AR) Market Analysis By Component (Hardware and Software), Display (Head-Mounted Display, Head-Up Display, and Smart Glass), Application (Aerospace & Defense, Medical, Gaming, Industrial, Automotive & E-commerce & Retail) And Segment Forecasts To 2024 The Augmented Reality (AR) Market size is expected to reach USD 100.24 billion by 2024, according to a new report by Grand View Research, Inc. The AR market is expected to witness a substantial growth owing to advances in hardware technologies and sophisticated mobile software. Emerging trends such as mounting convergence between wearable devices, AR, and Internet of Things (IoT) are anticipated to drive demand. The convergence amongst these technologies is expected to provide more interactive and immersive user experience. AR has been used efficiently in marketing and PR initiatives for television, motion picture and other media promotional campaigns.