Loyalty Management Market Projected To Reach USD 17.65 Billion By 2028
San Francisco, 1 March 2022: The Report Loyalty Management Market Size, Share & Trends Analysis Report By Component, By Software, By Deployment, By Organization, By Vertical, By Region, And Segment Forecasts, 2021 - 2028 The global loyalty management market size is anticipated to reach USD 17.65 billion by 2028, registering a CAGR of 12.3% from 2021 to 2028, according to a new study conducted by Grand View Research, Inc. The loyalty programs enterprises are running aggressively as part of the marketing strategies to encourage customers to stick to the brand and prevent them from switching to another are expected to drive the growth of the market. Loyalty programs envisage rewarding customers in the form of cashback, rewards points, gift cards, and discounts, and others for their purchases. They help enterprises in retaining customers and subsequently play a vital role in strengthening the customer base and augmenting sales. The growing adoption of...