Loyalty Management Market Projected To Reach USD 17.65 Billion By 2028


 San Francisco, 1 March 2022: The Report Loyalty Management Market Size, Share & Trends Analysis Report By Component, By Software, By Deployment, By Organization, By Vertical, By Region, And Segment Forecasts, 2021 - 2028

The global loyalty management market size is anticipated to reach USD 17.65 billion by 2028, registering a CAGR of 12.3% from 2021 to 2028, according to a new study conducted by Grand View Research, Inc. The loyalty programs enterprises are running aggressively as part of the marketing strategies to encourage customers to stick to the brand and prevent them from switching to another are expected to drive the growth of the market. Loyalty programs envisage rewarding customers in the form of cashback, rewards points, gift cards, and discounts, and others for their purchases. They help enterprises in retaining customers and subsequently play a vital role in strengthening the customer base and augmenting sales.

The growing adoption of advanced solutions that can track consumer behavior and monitor customer scores, and subsequently help in enhancing customer engagement is expected to drive the growth of the market over the forecast period. As the competition among brands intensifies, brands are aggressively pursuing various strategies, including running loyalty programs, as part of the efforts to satisfy customers and prevent them from switching to other brands, thereby contributing to the growth of the market. Continued introduction of various digitalized payment options to enhance consumer experience also bodes well for the growth.

Cloud-based deployment of loyalty management programs is expected to gain traction over the forecast period. Cloud-based deployment helps organizations in better managing their expenses and saving on the costs incurred on having a dedicated IT infrastructure while ensuring agility. The cloud-based deployment also facilitates real-time tracking of customer queries, retention rates, and response rates. Storing customer data on the cloud for further analysis can potentially help organizations in building a comprehensive view of the overall customer base.

The retail and consumer goods segment dominated the market in 2020. Retailers and consumer goods brands often embark upon various efforts to improve brand loyalty and encourage repetitive purchases. Rewarding customers with loyalty rewards in the form of gifts, discounts, certificates, and reward points, particularly helps in enhancing customer relationships. Hence, retailers and consumer goods brands are aggressively adopting loyalty management software.

Retaining the existing customers while simultaneously acquiring new customers is of paramount importance for incumbents of various industries and industry verticals. Telecom operators particularly put a strong emphasis on building trust and affinity with their subscribers by enhancing value-based services. Incumbents of the IT and telecommunications industry particularly opt for loyalty management solutions to retain their customers. North America accounted for the largest share of the market in 2020. North America is home to developed economies, such as the U.S. and Canada, which are known for aggressive adoption of the latest and advanced technologies, such as Artificial Intelligence (AI), cloud computing, and data analytics. A strong and well-developed IT infrastructure deployed in the region also bodes well for aggressive adoption of advanced loyalty management solutions. Customers in North America typically favor free shipping, cashback, and discounts as loyalty rewards. People are widely using credit and debit cards in the stores highly adopted loyalty programs in this region. The customers favor monetary offerings such as free shipping, cashback, discounts in this region. Asia Pacific is expected to register the highest CAGR over the forecast period as retailers in the region are focusing aggressively on enhancing customer experience. China is particularly dominating the regional market.

Access Research Report of Loyalty Management Market @ https://www.grandviewresearch.com/industry-analysis/loyalty-management-market-report

Loyalty Management Market Report Highlights

  • The software segment dominated the market in 2020 in the overall market with a share of 50% 
  • The cloud-based segment is expected to grow significantly over the forecast period as cloud-based deployment offers various benefits, such as cost-saving and agility 
  • The large enterprise segment dominated the market in 2020 as large enterprises belonging to various industries and industry verticals emphasized launching loyalty programs as part of the efforts to retain customers
  • The growth of the Asia Pacific regional market can be attributed to the rapid economic development of emerging economies, such as India and China 

List of Key Players of  Loyalty Management Market

  • AIMIA
  • BREIRLEY+PARTNERS
  • Comarch
  • Fivestars
  • ICF Next
  • Lacek Group
  • Oracle Corporation
  • SAP SE

Access Press Release of Loyalty Management Market @ https://www.grandviewresearch.com/press-release/global-loyalty-management-market

 

Comments

Post a Comment

Popular posts from this blog

U.K. Point Of Sale Software Market To Expand Industry Growth At USD 1.05 Billion By 2028

Image
  San Francisco, 21 Jan 2022:   The Report  U.K. Point Of Sale Software Market  Size, Share & Trends Analysis Report By Application (Fixed POS, Mobile POS), By Deployment, By Organization Size, By End-user, And Segment Forecasts, 2021 - 2028 The global U.K. point of sale software market size is expected to reach USD 1.05 billion by 2028, expanding at a CAGR of 8.1% from 2021 to 2028, according to the new study conducted by Grand View Research, Inc. The integration of a Point-Of-Sale (POS) solution with capabilities such as sales reports monitoring, cash flow recording, product demand analysis, tracking delivery status, and inventory management ensure systematic functioning and upscaling of a business. The adoption of POS software is directly impacted by the demand for POS terminals, which is witnessing growth in demand due to changing lifestyles and government policies. However, the COVID-19 pandemic disrupted the industry's business, wherein ...
Read more

Gas Detection Equipment Market Anticipated To Expand At A CAGR 9.7% From 2021 To 2028

  San Francisco, 5 May 2021:   The Report  Gas Detection Equipment Market  Size, Share & Trends Analysis Report By Product, By Technology (Infrared, Catalytic, PID), By End-use, By Region, And Segment Forecasts, 2021 - 2028 The global gas detection equipment market size is expected to reach USD 8.38 billion by 2028, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 9.7% from 2021 to 2028. The market growth can be attributed to the growing awareness among governments regarding the harmful effects of greenhouse gases, coupled with their increased efforts toward protecting the environment. Major industries such as petroleum, oil, and gas, among others are needed to comply with safety and environmental regulations which are also major factors driving the market growth. Many companies are focused on introducing drone-based gas detection equipment, which is expected to create new opportunities for market growth in...
Read more