Customer Data Platform Market Expected To Grow With USD 51.95 Billion By 2030
San Francisco, 24 December 2024: The Report Customer Data Platform Market Size, Share & Trends Analysis Report By Component, By Enterprise Size, By Deployment, By Type (Analytics, Campaign, Access), By End Use, By Region, And Segment Forecasts, 2024 - 2030 The global customer data platform market size is expected to reach USD 51.95 billion by 2030, registering a CAGR of 39.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing demand for assimilating and storing unstructured and structured consumer data, automatically obtained from various media touchpoints, is driving the adoption of CDP among B2B and B2C marketers. Furthermore, the need to engage and improve customer lifecycle by comprehending the collected insights is also contributing to the growth of the market. Currently, brands and marketers accumulate huge volumes of customer data in the form of demographic, behavioral, and transactional segments. The ...