Smart Advertising Market Expected To Grow With USD 2,175.8 Million By 2025

San Francisco, 22 Oct 2020: The Report Smart Advertising Market Size, Share & Trends Analysis Report By Component, By Product (Interactive Kiosk, Digital Billboard, Digital Poster), By End Use, By Region, And Segment Forecasts, 2019 - 2025

The global smart advertising market size is expected to reach USD 2,175.8 million by 2025, registering a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. The capability of smart advertising to deliver highly customized multimedia content to target customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media in comparison to conventional printed billboards and posters by the consumer has led to an increased demand for smart advertising.

The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and interactive multimedia content to consumers through digital posters and billboards. Technological advancements such as Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to offer personalization and tracking functionalities to advertisers. Apart from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. In the current visually-cluttered digital environment, smart advertising has enabled companies to develop a creative, innovative, and improved DOOH advertising strategy using a network of digital displays, digital posters, and interactive kiosks.

The increasing focus of multinational companies to tap the rapidly growing Asia Pacific markets such as India and China is also expected to propel market growth. Furthermore, DOOH media companies are aggressively deploying new networks of digital displays to cater to the growing demand of advertisers. The increased focus of several countries in the Asia Pacific region on the development of high-speed internet infrastructure as part of smart city initiatives is also expected to drive the demand for smart advertising and digital billboards over the forecast period.

Access Research Report of Smart Advertising Market @ https://www.grandviewresearch.com/industry-analysis/smart-advertising-market

Further key findings from the study suggest:

  • In terms of component, the hardware segment is anticipated to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increasing deployment of digital billboards, digital posters, and interactive kiosks at public places such as airports, stations, and highways
  • In terms of product, the digital poster segment is anticipated to gain traction over the forecast period owing to their growing deployment in private and commercial locations such as business centers and shopping malls
  • In terms of end use, the corporate segment is expected to witness the fastest growth over the forecast period. This is attributed to the increasing number of highly customized and creative advertising campaigns undertaken by corporates to increase consumer engagement and drive sales
  • The Asia Pacific regional smart advertising market is expected to register the highest CAGR over the forecast period. This can be attributed to the high expenditure on marketing by multinational companies that are striving to establish a strong presence in the emerging economies of India and China
  • Key players operating in the market include OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Include Ltd., Intersection, Changing Environments Inc., IKE Smart City, Exterion Media (UK) Limited, and Captivate, LLC

Browse more reports of this category by Grand View Research at: https://www.grandviewresearch.com/industry/digital-media

Grand View Research has segmented the global smart advertising market based on component, product, end use, and region:

Smart Advertising Component Outlook (Revenue, USD Million, 2016 - 2025)

  • Hardware
  • Software
  • Services

Smart Advertising Product Outlook (Revenue, USD Million, 2016 - 2025)

  • Interactive Kiosk
  • Digital Billboard
  • Digital Poster
  • Others

Smart Advertising End Use Outlook (Revenue, USD Million, 2016 - 2025)

  • Corporate
  • Government
  • Education
  • Food & Beverage
  • Others

Smart Advertising Regional Outlook (Revenue, USD Million, 2016 - 2025)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Access Press Release of Smart Advertising Market @ https://www.grandviewresearch.com/press-release/global-smart-advertising-market

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

For More Information:www.grandviewresearch.com

 

 

Comments

Post a Comment

Popular posts from this blog

Asia Pacific PoC Diagnostics Market Growth Opportunities, Industry Analysis And Forecast: Grand View Research Inc.

Image
San Francisco, 18 March 2020 :  The Report   Asia Pacific PoC Diagnostics Market  Analysis And Segment Forecasts To 2020 The Asia Pacific point of care (PoC) diagnostics market is expected to reach USD 5,427.1 million by 2020, according to a new study by Grand View Research, Inc. Growing base of geriatric population and the ability to render immediate results and improve patient care coupled with rising market penetration of PACS (picture archiving and communication systems) and EMR (electronic medical records) are expected to drive demand over the next six years. Skilled staff shortages, especially pertaining to the field of diagnostics are also expected to accelerate the market penetration rates of PoC products, by expediting lab automation processes. Rising demand for home healthcare and other healthcare establishments catering to the elderly population and initiatives undertaken by governments to shorten hospital stays by establishing out-patient care models are also expect
Read more

Food Additives Market Size & Share Hit USD 55.53 Billion By 2022 : Grand View Research Inc.

Image
San Francisco, 17 October 2019:   The Report   Global Food Additives Market   Analysis By Product Flavors & Enhancers (Natural, Artificial), Sweeteners (High Intensity, HFCS), Enzymes, Emulsifiers (Mono, Di-Glycerides, Lecithin, Stearoyl Lactylates, Sorbitan Esters), Shelf-life Stabilizers, Fat Replacers (Protein, Starch)] And Segment Forecast To 2022 Global food additives market is expected to reach USD 55.53 billion by 2022, according to a new study by Grand View Research, Inc. Food & beverage industry growth in BRICS and Middle East on account of rising domestic consumption and increasing foreign direct investments is expected to augment market growth. Asia Pacific is expected to be one of the most promising markets on account of growing domestic consumption in China and India owing to population growth and new product launches by food & beverage manufacturers. Availability of raw materials such as sorbitol and lactic acid in China, Indonesia, and Malaysia in light o
Read more

Integration Platform as a Service Market Valuation Is Expected To Exceed USD 2.70 Billion By 2025: Grand View Research Inc.

Image
San Francisco, 18 March 2020 :  The Report   Integration Platform as a Service (IPaaS) Market  Analysis By Integration Type (API, Process, Application, Data), By Services, By Deployment (Cloud, On-Premise, Hybrid) By Region, And Segment Forecasts, 2018 – 2025 The global integration platform as a service (IPaaS) market is expected to reach USD 2.705.8 million by 2025, according to a new report by Grand View Research, Inc. Rising need of advanced systems to improve the process of deploying, developing, and managing enterprise applications globally has been a major factor driving market growth. In addition, recent developments in big data, cloud computing, and Internet of Things (IoT) within organizations’ processes also paved the way for greater development of IPaaS solutions. Integration Platform as a Service is an emerging technology where in the applications, process, data, and application programs are integrated. The integration enables enterprises to reduce the complexity
Read more