Ready To Drink Cocktails Market Size Is Anticipated To Reach USD 1775.1 Million By 2028


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The growing demand for flavored drinks with low alcohol content due to rising health concerns is anticipated to drive the market over the forecasted period. Premiumization of the product with flavors, taste, quality, and package design is further expected to drive market growth. The COVID-19 pandemic has had a positive impact on the global market. Growth of the at-home cocktail culture, increased concerns for health, convenience, and the enhanced quality and diversity of RTD cocktails are the factors that augmented the product demand.


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