Navigating the Probiotics Industry: Insights and Opportunities

 San Francisco, 13 June 2024: The Report Probiotics Market Size, Share & Trends Analysis Report By Product (Food & Beverages, Dietary Supplements), By Ingredient (Bacteria, Yeast), By Distribution Channel, By End-use, By Region, And Segment Forecasts, 2023 - 2030

The growing awareness about the health benefits of probiotics, such as improved gut health and overall digestive function, is anticipated to boost the growth of the market across the globe. As more people become interested in taking a proactive approach to their health, they are looking for natural, non-pharmaceutical solutions that can help support their gut microbiome. The market penetration of dairy products is projected to be high on account of the increased consumption of functional dairy products for digestive wellness.

 

Cultural and economic shifts are shaping the probiotics market, fostering dietary supplement and food and beverage industries. Consumer trends allude to the rising prominence of probiotics, which offer a slew of health upsides, including digestive and immune health and advancements in weight management. Brands are zeroing in on additional probiotic health benefits to keep up with the soaring consumer demand. A few studies have claimed that certain strains of probiotic bacteria might prevent the common cold and influenza and/or reduce the duration of the disease. The strong link of probiotics with gut health and immunity has steered a wave of trends in digestive health.

Notably, products with probiotics claims, such as frozen yogurt, fermented drinks, cereals, snack bars, infant formula and dairy-based ice creams, have gained ground. In January 2024, the International Food Information Council (IFIC) inferred that a Consumer Insights on Gut Health and Probiotics Survey—conducted by IFIC—found that one in four Americans (those who try to consume probiotics) stated they commonly seek them in wellness drinks.

Surging demand for microbiome-nurturing ingredients has prompted manufacturers and other leaders to emphasize women’s health and cognitive health. Prevailing trends indicate the global probiotics market could reach USD 220.14 billion in revenue in 2030. The growth trajectory is a major indicator for stakeholders as to where the industry is heading.

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Opportunities and Challenges Redefine Dietary Supplements

Millennials and the Gen Z population are pinning hope on food supplements, specialty supplements, nutritional supplements and infant formula products. Probiotic supplements have gained ground to boost digestive and immune health. Pervasive obesity, high blood pressure and a sedentary lifestyle have put the spotlight on dietary supplements. In essence, probiotic strains— spore-forming probiotic bacteria—have become sought-after due to their stability. Lately, Americans are counting on probiotic dietary supplements; so much so that customized products are gradually gaining traction.

Convenient dietary products, such as capsules and chewable gummies, have become prevalent, suggesting the prospect of dietary supplements. However, in October 2023, the U.S. FDA raised an alarm bell regarding the sale of probiotic products for use in hospitalized preterm infants. The organization inferred that the product was an adulterated dietary supplement (under the Federal Food, Drug, and Cosmetic Act) as B. infantis (Bb-02) and S. thermophilus (TH-4) failed to meet the applicable safety requirements.

Future Outlook: an Emphasis on Mental Health

Soaring commercialization of probiotics alludes to the trend for functional foods and chewable tablets. Products containing natural probiotics, including naturally fermented yogurts and kimchi, are likely to gain prominence. Besides, Probiotics-enriched chocolates, snack bars, kombucha, Tempeh, Natto, Miso, Sauerkraut and kefir could be sought by millennials and Gen Z customers.

Probiotics could also boost mental health; researchers are investigating the potential of psychobiotics as a cure-all for mental health problems. A 2022 randomized controlled trial in Translational Psychiatry found that a high-dose probiotic with eight different bacteria strains helped reduce depression symptoms. Psychobiotics can also minimize the risk of Alzheimer’s disease and heart disease. The next half-decade could provide revenue-generating opportunities for probiotics manufacturers and suppliers.

Key Companies & Market Share Insights

The global market is characterized by intense competition, mainly attributed to several players operating in the market. Various companies operating in the market are offering innovative products to cater to consumer demand. For instance, in November 2022, Arla Foods Group announced the launch of fermented protein drinks, which contain whey-based hydrolysates Lacprodan HYDRO.365 and Nutrilac FO-8571. The company is looking to develop trendy beverages that are high in probiotics and protein, enabling it to stand out amidst the competition. Some of the prominent players in the global probiotics market include:

• Arla Foods
• BioGaia
• Hansen Holding A/S
• Danone
• DuPont De Nemours, Inc.
• General Mills, Inc.
• i-Health, Inc.
• Lallemand Inc.
• Lifeway Foods Inc.
• Mother Dairy Fruit & Vegetable Pvt. Ltd.
• Kerry Group plc
• Nestle S.A.
• Probi AB
• Yakult Honsha Co., Ltd.

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