Nutraceuticals Market Is Expected To Reach USD 919.1 Billion By 2030



The global nutraceuticals market is entering a strong growth phase as consumers increasingly prioritize preventive healthcare, immunity support, and functional foods. Rising awareness about lifestyle diseases, aging populations, and demand for natural health solutions are accelerating the adoption of dietary supplements, fortified foods, and functional beverages worldwide.

According to recent market insights, the nutraceuticals market was valued at USD 591.1 billion in 2024 and is projected to reach USD 919.1 billion by 2030, expanding at a CAGR of 7.6% from 2025 to 2030. This steady expansion reflects the growing convergence of nutrition and pharmaceuticals, creating opportunities for manufacturers, suppliers, and health-focused brands.

What Are Nutraceuticals?

Nutraceuticals are food-derived products that provide medical or health benefits, including disease prevention and overall wellness support. They include:

  • Dietary supplements
  • Functional foods
  • Functional beverages
  • Herbal and botanical extracts
  • Probiotics and omega-3 products

These products are widely used for immunity, heart health, weight management, digestive support, and cognitive wellness.

Access Research Report of Nutraceuticals Market @ https://www.grandviewresearch.com/industry-analysis/nutraceuticals-market

Key Market Trends & Insights

🌏 Asia Pacific Leads the Global Market

Asia Pacific dominates the industry and held 38.9% of global revenue in 2024, making it the largest regional market. Factors driving growth include:

  • Rising middle-class population
  • Growing health awareness
  • Rapid urbanization
  • Expansion of e-commerce and retail pharmacies
  • Traditional herbal medicine adoption

China, in particular, is emerging as a high-growth hub. The China nutraceuticals market is expected to grow at a CAGR of 8.6% from 2025 to 2030, outpacing many global regions due to strong domestic demand and local manufacturing capabilities.

💊 Dietary Supplements Dominate Product Segment

Based on product type, dietary supplements accounted for 32.6% of total revenue in 2024, making it the largest category.

Popular products include:

  • Vitamins & minerals
  • Omega-3 fatty acids
  • Protein powders
  • Probiotics
  • Herbal extracts

Consumers increasingly prefer supplements for convenient, daily nutritional support, especially for immunity, bone health, and energy.

⚖️ Weight Management Gains Strong Momentum

By application, weight management & satiety captured 16.6% revenue share in 2024.

This growth is fueled by:

  • Rising obesity rates
  • Sedentary lifestyles
  • Fitness trends
  • Increased focus on metabolic health

Products such as protein shakes, fiber supplements, appetite suppressants, and keto-friendly formulations are seeing strong demand.

🏪 Offline Channels Still Dominate Sales

Despite the rise of digital shopping, offline retail channels accounted for 79.0% of sales in 2024.

Consumers continue to prefer:

  • Pharmacies
  • Supermarkets
  • Health stores
  • Specialty nutrition shops

Physical stores allow customers to:

  • Compare products
  • Seek pharmacist advice
  • Trust product authenticity

However, online platforms are steadily gaining traction, especially among younger consumers.

Market Growth Drivers

Several factors are accelerating the nutraceuticals industry worldwide:

  1. Preventive Healthcare Adoption

Consumers are shifting from treatment to prevention, increasing demand for immunity boosters, vitamins, and functional nutrition.

  1. Aging Population

Elderly populations require supplements for bone, joint, heart, and cognitive health.

  1. Rising Lifestyle Diseases

Diabetes, obesity, and cardiovascular conditions are encouraging proactive nutritional choices.

  1. Clean Label & Natural Products

Growing preference for organic, plant-based, and chemical-free formulations is boosting herbal nutraceuticals.

  1. Innovation in Functional Foods

Food companies are integrating health benefits into everyday foods, such as fortified cereals, probiotic yogurts, and energy beverages.

About Grand View Research

Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.

For More Information: https://www.grandviewresearch.com/horizon

 

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