U.S. On Device AI Market Scope Analysis By Component, Deployment, Technology, Device Type, Vertical And Forecast

 San Francisco, 2 January 2026: The Report U.S. On-Device AI Market (2025 - 2030) Size, Share & Trends Analysis Report By Component (Hardware, Software), By Deployment (Cloud, On-premises), By Technology (On-Device AI, Natural Language Processing), By Device Type, By Vertical, And Segment Forecasts

The U.S. on-device AI market size was estimated at USD 5,824.7 million in 2024 and is projected to grow at a CAGR of 29.2% from 2025 to 2030. The rising concerns around privacy and data security largely drive the growth of the on-device AI market in the U.S. As awareness of data breaches and potential misuse continues to increase in the U.S., both consumers and businesses are opting for AI solutions that process data locally on devices instead of through cloud-based systems. This method helps safeguard sensitive information of consumers as well as of businesses such as personal preferences and biometric details by keeping it secured within the device. For instance, Apple’s Face ID, which shows and explains how on-device AI can provide strong data protection on the Apple devices while enabling advanced features for consumers and businesses who are using their products.

Another key factor driving the on-device AI market is the growing need for real-time processing. Applications like voice assistants, image recognition, and augmented reality depend on instant response times, which cloud-based AI often struggles to provide due to latency and network reliability issues. On-device AI addresses this challenge by enabling seamless performance even in areas with poor or no internet connectivity, thereby improving the overall user experience. Moreover, innovations in semiconductor technology such as dedicated AI chips and neural processing units (NPUs) have made it feasible to run advanced AI models directly on mobile and edge devices while minimizing power consumption.

The widespread adoption of IoT and smart devices in the U.S. is another major factor driving the growth of the on-device AI market. With an increasing number of connected devices in homes and workplaces, there is a rising demand for local data processing to minimize reliance on the cloud and enhance responsiveness. Additionally, U.S. consumers are placing greater focus on personalized experiences, which on-device AI enables by analyzing user behavior directly on the device. U.S. remains at the forefront of developing and implementing advanced on-device AI technologies to meet these demands.

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Recent Developments

• In May 2025, MediaTek is transforming cloud-based AI through its strategic partnership with NVIDIA, jointly developing the NVIDIA GB10 Grace Blackwell Superchip, which powers the world’s smallest AI supercomputer, the DGX Spark, offering an extraordinary 1000 TOPS of performance. Leveraging its custom ASIC designs and advanced silicon technologies, MediaTek enables ultra-fast AI acceleration and efficient data center networking.
• In May 2025, NVIDIA launched NVLink Fusion, a silicon technology that allows industries to create semi-custom AI infrastructure in collaboration with partners such as MediaTek, Marvell, Alchip, Astera Labs, Synopsys, and Cadence. NVLink Fusion enables the seamless connection of custom CPUs with NVIDIA GPUs, offering exceptional scalability and performance for AI factories and future-ready data centers. With support for up to 800Gb/s throughput, this innovation places NVIDIA’s ecosystem at the edge of AI-driven cloud and enterprise computing solutions.
• In March 2025, NVIDIA launched the DGX Spark, the most compact AI supercomputer, along with the DGX Station, both powered by the advanced Grace Blackwell platform. These personal AI systems deliver data center-level performance on desktop setups, allowing developers, researchers, and students to locally or remotely prototype, refine, and run large-scale AI models. Equipped with next-generation NVIDIA Blackwell GPUs, ultra-fast NVLink-C2C interconnects, and full integration with the NVIDIA AI platform, these systems enable users to drive AI innovation seamlessly from desktop to data center.

Key U.S. On-Device AI Market Company Insights

Prominent firms have used product launches and developments, followed by expansions, mergers and acquisitions, contracts, agreements, partnerships, and collaborations as their primary business strategy to increase their market share. The companies have used various techniques to enhance market penetration and boost their position in the competitive industry.

• Intel Corporation is a technological company specializing in semiconductor innovation and computing solutions. Its mission is to create world-changing technology that improves the life of every person on the planet. Intel's "Intel Inside" campaign was a example of ingredient branding, making Intel a household name by highlighting the presence of its processors in personal computers. Through continuous innovation in hardware and software, Intel empowers creators, businesses, and consumers worldwide.
• Microsoft Corporation is a major American multinational technology company recognized for its software offerings such as Windows and Microsoft Office, along with its Azure cloud services. Microsoft has grown into areas like AI, gaming through Xbox, and enterprise technologies, establishing itself as one of the world’s most influential tech firms. The company focuses on driving innovation in cloud computing, artificial intelligence, and sustainability to support individuals and businesses worldwide.

Key U.S. On-Device AI Companies:

• Apple Inc.
• com, Inc.
• Google LLC
• Meta
• Microsoft
• Intel Corporation
• NVIDIA Corporation
• Qualcomm Technologies, Inc.
• Untether AI
• Advanced Micro Devices, Inc.

About Grand View Research

Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.

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