U.S. Veterinary Dental Health Market Size Is Anticipated To Reach USD 4.17 Billion By 2030

 San Francisco, 7 January 2026: The Report U.S. Veterinary Dental Health Market (2025 - 2030) Size, Share & Trends Analysis Report By Animal Type (Large Animals, Small Animals), By Type (Products, Services), By Indication, By Distribution Channel, And Segment Forecasts

The U.S. veterinary dental health market size was estimated at USD 2.92 billion in 2024 and is expected to grow at a CAGR of 6.20% from 2025 to 2030. The market is expanding due to rising awareness of hidden oral diseases in pets, increased emphasis on pain and stress management during dental procedures, improved client education and communication, growing adoption of evidence-based guidelines like the AAHA Dental Care Guidelines, and expanded availability of dental diagnostic tools and equipment. These factors are encouraging routine dental check-ups and treatments, leading to higher service uptake across general and specialty veterinary practices.

Oral disease remains the most commonly diagnosed health issue in adult dogs and cats in the United States, yet pet owners often overlook it. While routine dental care is widely recognized as vital to human health, many companion animals receive little to no dental attention. It is estimated that over 80% of dogs and 70% of cats develop some form of dental disease by the age of three, highlighting a critical gap in preventive care.

Common conditions include dental caries, tooth fractures, oral tumors, and feline-specific issues like tooth resorptive lesions and gingivostomatitis. However, periodontal disease is by far the most prevalent. If left untreated, this chronic and progressive condition can lead to pain, tooth loss, systemic infections, and damage to internal organs. As awareness grows, veterinary dentistry in the U.S. is rapidly evolving to meet demand. Pet owners are increasingly recognizing that oral care is not just cosmetic but an essential part of overall pet health. Poor dental hygiene can result in significant discomfort, reduced quality of life, and increased risk of heart, liver, and kidney complications.

Veterinary dentistry now emphasizes both treatment and prevention. Professional dental cleanings under anesthesia, combined with dental radiography, allow veterinarians to detect and address hidden problems such as root abscesses, bone loss, and fractures. At-home dental care, while important, is often insufficient for reaching below the gumline where the most serious issues begin. Technological advancements have further enhanced care quality. Digital dental radiography offers precise diagnostic imaging, while laser dentistry is gaining popularity for procedures like gingival contouring, tumor removal, and minimally invasive periodontal treatments. These innovations improve clinical outcomes, reduce discomfort, and shorten recovery times.

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Recent Developments

• In May 2025, Mars Petcare launched a pioneering AI-powered dental health tool, GREENIES Canine Dental Check, as part of its broader $1 billion investment in digital innovation within the Pet Nutrition segment. This strategic initiative aims to revolutionize at-home pet healthcare by empowering owners to monitor their pets’ oral health using just a smartphone. Leveraging artificial intelligence trained on over 53,000 dental images, the tool analyzes photos of dogs’ teeth and gums to detect early signs of tartar buildup and gum disease. The platform also offers real-time recommendations and connects users with licensed veterinary technicians via the PETconnect by GREENIES service.
• In February 2025, Fera Pets launched its first dedicated dental health product-Fera Pets Dental Support-a powdered supplement formulated to simplify oral care for pets. Designed by veterinarians, the product delivers comprehensive dental benefits through a blend of botanicals, oral enzymes, and a clinically studied postbiotic. With a single daily scoop, the supplement supports fresh breath, clean teeth, reduced inflammation, and a balanced oral microbiome. This launch strategically aligns with the growing demand for non-invasive, easy-to-administer alternatives to brushing, positioning Fera Pets as a strong player in the emerging at-home veterinary dental health space.
• In July 2024, Pet Honesty expanded its oral care portfolio with the launch of Fresh Breath Dental Powder, a vet-recommended, natural supplement designed to improve dogs' dental hygiene and breath. This innovative mealtime topper features advanced postbiotics and a mint flavor, aiming to promote gum health, reduce plaque buildup, and deliver fresher breath without disrupting a pet’s routine. As part of Pet Honesty’s strategy to meet growing demand for convenient, non-invasive oral care solutions, the launch reinforces the brand’s position in the U.S. veterinary dental health market, targeting pet parents seeking holistic, science-backed alternatives to traditional brushing.
• In September 2024, Vieworks, a prominent player in bioimaging solutions, is set to redefine digital pathology with the launch of its high-speed slide scanner, LUCEON 510. The company will make its debut as a digital pathology solution provider at the European Congress of Pathology (ECP) 2024, a leading event in the field, taking place in Florence, Italy, from September 7th to 10th at Booth 39.

Key U.S. Veterinary Dental Health Company Insights

New product launches, mergers and acquisitions, and collaborations are some of the major strategies adopted by the key market players to counter the stiff competition in the U.S. veterinary dental health industry.

Key U.S. Veterinary Dental Health Companies:

• Virbac
• Colgate-Palmolive Company
• Dechra Pharmaceuticals plc
• Petzlife Products
• imrex
• Nestlé Purina Pet Care
• Vetoquinol SA
• Ceva Sane Animale
• TropiClean Pet Products
• Basepaws, Inc (Zoetis)
• Dentalaire, International.
• Midmark Corporation.
• Heska Corporation (Mars Inc.)
• Merial (Boehringer sub)
• Pharmadent Remedies Pvt. Ltd.

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