Europe Energy Drinks Market Size To Hit USD 34.98 Billion By 2030


 San Francisco, 17 Novembers 2025: The Report Europe Energy Drinks Market (2025 - 2030 ) Size, Share & Trends Analysis Report By Product (Energy Drinks, Energy Shorts), By Type (Organic, Conventional), By Packaging (Bottles, Cans), By Distribution Channel, By Country, And Segment Forecasts

The Europe energy drinks market size was estimated at USD 23.37 billion in 2024 and is projected to grow at a CAGR of 7.1% from 2025 to 2030. The growth is attributable to evolving consumer lifestyles and health trends. Increasing health consciousness among European consumers has led to a surge in demand for energy drinks that offer functional benefits beyond just energy boosts, such as sugar-free, natural, and organic formulations. For instance, in Germany, a key market player, major retailers such as Edeka and Lidl have expanded their portfolios to include healthier energy drink options, reflecting the shift toward wellness-oriented consumption patterns. This trend is supported by consumers’ desire for products that enhance alertness and stamina while aligning with their fitness and dietary preferences. 

 

Another significant factor contributing to market growth is the expanding sports and fitness culture across Europe. The rising participation in gym activities, outdoor sports, and fitness programs has created a strong demand for energy drinks as performance enhancers and recovery aids. In Turkey, for instance, the growing sports culture, with over 13.5 million adults actively engaged in sports, has fueled a dynamic energy drinks market with a projected annual growth rate of about 9% from 2024 to 2029. This reflects a broader European trend where energy drinks are increasingly associated with active lifestyles and athletic performance, supported by sponsorships and endorsements in sports events.

In addition, the rapid urbanization and fast-paced lifestyles in Europe have increased the need for convenient, on-the-go energy solutions. Urban populations face time constraints that drive demand for quick energy replenishment products available through diverse distribution channels, including supermarkets, convenience stores, vending machines, and notably, online platforms. The rise of e-commerce and quick-commerce delivery services has further enhanced accessibility, making energy drinks a preferred choice for busy professionals and students. An illustrative instance is the collaboration between Fresh Del Monte UK and Old Tom Gin’s company to launch energy drinks with real fruit juice and no added sugar, catering to health-conscious consumers seeking convenient yet nutritious options.  

Access Research Report of Europe Energy Drinks Market @ https://www.grandviewresearch.com/industry-analysis/europe-energy-drinks-market-report

Recent Developments

  • In February 2024, Red Bull GmbH launched its Summer Edition Curuba Elderflower drink in a 250ml can. This flavor, featuring a mix of curuba and elderflower, was made in multiple formats, including sugar-free options. The brand expanded its customer base by 50% with its 'Editions' range and introduced an 8x250ml mixed sugar-free multipack to meet growing demand.

Key Europe Energy Drinks Company Insights

Key companies in the Europe energy drink market maintain a competitive edge by focusing on continuous product innovation, including the development of sugar-free, natural, and functional beverages enriched with vitamins and herbal extracts to meet evolving consumer health preferences. They leverage extensive and efficient distribution networks spanning supermarkets, convenience stores, and e-commerce platforms to ensure broad market penetration. Strategic partnerships with sports, entertainment, and lifestyle events enhance brand visibility and consumer engagement. 

Key Europe Energy Drinks Companies:

  • Red Bull GmbH
  • PepsiCo, Inc.
  • Monster Beverage Corporation
  • Suntory Holdings Limited
  • The Coca-Cola Company
  • Amway Corp
  • Keurig Dr. Pepper, Inc
  • Lucozade Ribena Suntory Limited
  • Vitamin Well AB
  • Congo Brands

About Grand View Research

Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.

For More Information: https://www.grandviewresearch.com/horizon

 

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