North America Kombucha Market Is Expected To Reach USD 4.05 Billion By 2030

 San Francisco, 5 Novembers 2025: The Report North America Kombucha Market (2025 - 2030) Size, Share & Trends Analysis Report By Product (Conventional, Hard), By Distribution Channel (On-Trade, Off-Trade), By Region, And Segment Forecasts

The North America kombucha market size was estimated at USD 1.88 billion in 2024 and is expected to grow at a CAGR of 13.7% from 2025 to 2030. The growth of the kombucha industry in North America is fueled by a rising consumer preference for healthy, functional beverages and increased awareness of the benefits of probiotics for gut health. The growing demand for natural, organic, and low-sugar products aligns with health-conscious consumption trends, further accelerating market growth. In addition, the introduction of innovative flavors and unique formulations has broadened kombucha’s consumer base, making it more appealing to a diverse audience.

Kombucha has gained popularity in the wellness sector, with product innovation becoming a driving force in its adoption. Brands started diversifying kombucha offerings, introducing a wider variety of flavors, including fruit-infused and lower-sugar options, which catered to a broader taste preference. With consumers increasingly seeking products aligned with sustainable practices, kombucha producers adopted eco-friendly packaging, focusing on organic ingredients and non-GMO certifications.

Another key factor influencing product adoption is consumers' awareness of their alcohol intake, owing to health concerns and the rise of sober curiosity. This shift has led consumers to prefer low-alcohol functional beverages such as kombucha. For instance, according to the data published in November 2024, Gen Z consumers are keen on reducing their alcohol intake and consuming about one-third less beer and wine than previous generations.

With this increasing interest in health-conscious choices, the position of kombucha within the functional beverage market is strengthened. The growing consumer preference for health-focused fermented beverages is anticipated to boost product demand. These drinks, enriched with probiotic bacteria, assist in addressing issues such as digestion and inflammation. The key companies are capitalizing on these trends by introducing new products in the market. For instance, in January 2024, Boochcraft, a U.S.-based company, launched a new product called Mood, a hard kombucha beverage in 2 exciting variants, Energize and Rejuvenate.

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Additionally, plant-based and vegan preferences are influencing the adoption of kombucha, with many brands catering to these dietary requirements, ensuring that their products are cruelty-free and vegan-friendly. In addition, the demand for original and classic flavors such as lemon and ginger continues to grow. For instance, according to Flavor Waves Inc. data published in September 2022, top consumer-ranked kombucha flavors included lemon, ginger, and peach, among others, pineapple, berry flavors, and cherry.

Sustainability is another key factor influencing product adoption, as many consumers prefer brands with eco-friendly packaging and transparent practices regarding ingredient sourcing and manufacturing. Key companies are adopting sustainability and social responsibility, as well as designing recyclable packaging. For instance, in March 2023, Health-Ade LLC launched new variants of kombucha in canned packaging after receiving direct requests from consumers favoring recyclability and portability.

Recent Developments

• In January 2024, Wild Earth, a leading plant-based kombucha company, announced the release of its first-ever vegan cat food, "Unicorn Pâté." Developed with guidance from veterinarians and animal nutritionists, Unicorn Pâté aims to offer a sustainable and ethical alternative to traditional cat food. The launch reflects Wild Earth's commitment to reducing the environmental impact of kombucha while ensuring pets receive high-quality, science-backed nutrition.
• In May 2024, GT's Living Foods, the maker of the first bottled kombucha sold in the US, launched its first-ever fan-created product, SYNERGY Pomelo Pink Lemonade Raw Kombucha. The new flavor was the result of a social media contest in which fans submitted over 17,000 flavor ideas, which were narrowed down to three finalists: Tropical Colada, Cherry Hibiscus, and Pomelo Pink Lemonade. Pomelo Pink Lemonade received the most votes out of over 25,000 cast and was chosen as the winner.

Key North America Kombucha Company Insights

Kombucha manufacturers in North America are increasingly adopting advanced food processing technologies to improve product quality, flavor, and nutritional content. Techniques such as vacuum frying, air frying, and freeze-drying are used to preserve the natural qualities and nutrients of ingredients, while minimizing oil content. In addition, manufacturers are incorporating innovative packaging solutions, such as resealable and biodegradable options, to enhance convenience and sustainability. Customization is also gaining momentum, with brands offering diverse seasoning blends, organic choices, and personalized snack/treat packs to meet the varied preferences of pet owners.

Key North America Kombucha Companies:

• GT’s Living Food
• Remedy Drinks
• Lo Bros.
• Læsk
• VIGO KOMBUCHA
• København Kombucha
• Brothers and Sisters
• GO Kombucha
• Equinox Kombucha
• MOMO KOMBUCHA
• Real Kombucha
• BB Kombucha