Vietnam Office Supplies Market Size Is Projected To Reach USD 944.0 Million By 2030

 San Francisco, 17 Novembers 2025: The Report Vietnam Office Supplies Market (2025 - 2030) Size, Share & Trends Analysis Report By Product, By Distribution Channel (Paper Supplies, Writing Supplies, Filling Supplies, Desk Supplies), By End Use, And Segment Forecasts

The Vietnam office supplies market size was estimated at USD 843.3 million in 2024 and is projected to grow at a CAGR of 1.9% from 2025 to 2030. Market growth in the country is primarily driven by robust economic expansion and corporate sector development. In May 2025, the Vietnamese ambassador to Germany urged stronger SME ties with German firms in Vietnam. At a GBA Business Roundtable, discussions focused on technology transfer, innovation, and sustainable development. This initiative aims to boost the global competitiveness of Vietnamese SMEs, particularly in renewable energy, smart manufacturing, and digital technology. As more multinational corporations and SMEs/MSMEs establish or expand operations, the demand for office supplies, equipment, and furniture escalates. This direct correlation between economic vitality and business expansion ensures a steady increase in the need for comprehensive office infrastructure.

With a consistent increase in the number of schools, colleges, and universities across Vietnam, there is a corresponding surge in demand for a wide array of stationery and office supplies. These materials are essential for both the administrative functions of educational institutions and the academic needs of students and faculty, contributing substantially to the overall market volume.

Rapid urbanization and rising disposable incomes are reshaping consumption patterns within the office supplies market. As more of the population migrates to urban centers and the middle class expands, a greater proportion of individuals are employed in office environments. This demographic shift, coupled with increased purchasing power, translates into higher demand for a broader range of office supplies, including higher-quality and more specialized products.

Digital transformation, the growth of e-commerce, and a focus on sustainability profoundly influence the market. The widespread adoption of remote and hybrid work models necessitates ergonomic furniture and technologically advanced solutions for both traditional and home offices. The proliferation of e-commerce platforms enhances accessibility and convenience, further stimulating sales. Concurrently, a growing preference for eco-friendly and sustainable office supplies, alongside the adoption of smart office equipment, reflects evolving corporate responsibilities and consumer preferences, ensuring dynamic market evolution. In May 2025, the Vietnam International Paper and Packaging Exhibition (VPPE 2025) showcased a shift towards smart, sustainable production in Binh Duong, Vietnam. The event featured 250 booths and 500 brands from over 15 countries, highlighting cutting-edge technologies and promoting green growth.

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Recent Developments

• In May 2024, the Vietnam International Sourcing 2024 in Ho Chi Minh City, Vietnam, witnessed an increased participation from global retailers. MINISO and AEON sent delegations seeking Vietnamese suppliers for diverse products, including household goods and food, doubling the event’s scale to 500 firms across 10,000 square meters.
• In February 2024, Cushman & Wakefield reported significant new office supply in Vietnam. Hanoi expected 80,700 sq. m in 2024, with another 100,000 sq. m by 2027.
• In September 2023, Vietnam’s Thien Long Group announced that it will target USD 410 million in revenue by 2027. The stationery leader expanded its ecosystem, partnering with Galaxy Education and opening new Clever Box stores.

Key Vietnam Office Supplies Company Insights

Some key companies operating in the market include KOKUYO Co., Ltd.; Pentel; 3M; Thien Long Group; Văn phòng phẩm Phùng Nguyễn; and vpphongha.com.vn; among others.

• Pentel supplies diverse writing instruments, including pens, pencils, markers, and art materials. Products are imported and distributed via local partners, ensuring broad availability for businesses, schools, and consumers nationwide.
• THIEN LONG GROUP CORPORATION is an office supplies manufacturer that produces pens, markers, stationery, and art supplies under brands such as FlexOffice. With extensive domestic production and distribution, Thien Long dominates the local market and exports to over 60 countries worldwide.

Key Vietnam Office Supplies Companies:

• KOKUYO Co., Ltd.
• Pentel
• 3M
• Thien Long Group
• Văn phòng phẩm Phùng Nguyễn
• com.vn

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